Jeremy Stern’s Profile of Mark Zuckerberg for Colossus

Jeremy Stern, in a massive and massively good profile of Mark Zuckerberg for Colossus: Unsure of my own ability to evaluate such things, I leave Meta HQ and spend another few days in Palo Alto and San Francisco ahead of my interview with Zuckerberg, seeking out a number of MSL’s competitors and investors who agree to speak to me on background. Many of them take pleasure in what they describe as the organizational “mess” of MSL, in the people there allegedly being motivated more by money than by true belief, and in Zuckerberg as a maker of boredom-relief apps and targeted advertising, not of godlike intelligence or the singularity. I’m inclined toward sympathy with much of what they say, though I am also irritated and want to shove them in a locker. While I am not the first to chafe at their combination of messianism, contempt for ordinary consumers, and denial that they, too, are rapacious capitalists, I am apparently the first to ask them to steelman the outcome in which Zuckerberg, in light of his long history, survives and expands. Which turns out to be simple: AI is not, in fact, God. Instead, it does math and solves a limited set of problems humans face, and is otherwise simply useful and cool. Anthropic, and to a lesser extent OpenAI, have trouble ever accepting this fact. Zuckerberg does not. He has not spent a decade comparing his company to the Manhattan Project, and thus he is not above pushing the frontier of AI to help people book airline tickets, make dinner reservations, and edit photos. He will use it to drive down the cost of serving his users to

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Uploaded Sep 28, 2026

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